What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Cityside Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

MSPCA, Northeast Animal Shelter
Waltham Fields Community Farm, Gore Place Society
Foundation For Belmont Education
Dan Scharfman Memorial 5K race, Waltham Mills Artist Studios, Museum of Fine Arts - Art in Bloom
Fenway Health Iniative, M.O.M.'s Run for Cancer

 Subaru Love Promise Heart

Love Promise Stories from Cityside Subaru

Making a Difference in Belmont Public Schools  –  Stacey C

Making a Difference in Belmont Public Schools

The town of Belmont, Massachusetts is known for its stellar schools and a community commitment to enriching these schools. Nowhere is this exemplified more than with the partnership between the Foundation for Belmont Education (FBE) and CitySide Subaru. The Foundation for Belmont Education works with residents and businesses to raise private funds that are used to enrich and expand educational opportunities provided by the Belmont Public Schools. CitySide became one of the FBE’s Investors in Education in 2011 and has established innovative, inventive, and far-reaching ways to support the Foundation for Belmont Education and thereby enriching the quality of education for every student in the Belmont Public Schools. As the Platinum Sponsor of the FBE’s annual Dan Scharfman Memorial Run, an event that raises money to support innovative teaching practices and professional development opportunities for Belmont’s teachers, CitySide has gone above and beyond in many ways. CitySide not only sponsors the Run, they also graciously allow the FBE to set-up shop in their dealership to hand-out bibs to runners. The owner of the dealership, Rick White, goes above and beyond with helping, even creating and printing extra signage to make the often chaotic process run as smoothly as possible. In 2017, CitySide once again stepped up their involvement with the Run and provided a pace car to lead the more than 800 runners through the course. Not to be outdone by other FBE sponsors, CitySide put together a complete team to run the Scharfman Memorial Run – and finished with great times! The FBE was honored to be chosen as CitySide Subaru’s first local charity for the Share the Love Program. The more than $45,000 raised through this Program has allowed the FBE to support grants for programs in every grade in every school in the District. From robotics kits at Belmont High School, to a new audio library at Chenery Middle School, to an outdoor garden at one of Belmont’s elementary schools, CitySide’s support of the FBE has impacted every student in every grade. As an Investor in Education, CitySide Subaru supports a myriad of programs through the FBE, from the Annual Spelling Bee, where kindergarteners through 5th graders go on stage and spell everything from C-A-R to C-A-R-B-O-R-A-T-O-R, to our Annual Fundraiser, where community members come out to an evening of fine food, dancing, and an extremely successful auction. What makes Cityside unique among the FBE’s sponsors is their commitment to Belmont’s schools even when the FBE is not directly involved. They actively solicit ideas for how they can leverage their support to affect the largest numbers of students. Their participation in the Subaru Loves Learning event, deeply illustrated how dedicated they are to supporting Belmont’s schools and their flexibility in finding additional ways to contribute. “Our partnership with CitySide Subaru is incredible. Rick and his staff are extremely easy to work with and take all our suggestions about how to support our Foundation and the Belmont Public Schools and run with them,” said Stacey Conroy, VP of Fundraising for the FBE. It’s partnerships like those between the Foundation for Belmont Education and CitySide Subaru that show just how effective and important community partnerships are in ensuring a school’s success. Together, the FBE and CitySide truly make an important difference in the Belmont Public Schools.

Loves Learning Book Donation  –  Meagan T

Loves Learning Book Donation

On October 26, 2017 Cityside Subaru and Subaru of America presented to Belmont High School over 150 Science Books and resource materials for students and faculty. The books and resources were donated during the national Subaru Loves Learning initiative in conjunction with the American Association for the Advancement of Science (AAAS). The donation will assist in nurturing students’ interest in exploring science, researching careers in science, technology, engineering, and mathematics. The faculty, staff, and students are grateful to Cityside Subaru for their generous donation.

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